FEATURED IN
Hair loss changes more than your appearance, it can make you feel like you’ve lost yourself.
At Hair Loss Bonita, I help you reclaim your confidence, joy, and identity through coaching and guidance from someone who’s lived it too.
I’ve lived with androgenic alopecia for more than 12 years. I know the grief and shame. I also know what it takes to feel like yourself again.
Choose the support you need right now:
Does This Feel Familiar?
You’ve stopped posing for photos because it just doesn’t feel like you anymore. You catch yourself avoiding mirrors, not wanting to see the changes staring back at you. When you scroll through old pictures, you barely recognize the woman you used to be.
You try to brush it off and you tell yourself it’s not a big deal. But the truth is that it is bothering you more than you’d like to admit.
What you really want is to feel like yourself again. You want to wake up without hair loss deciding how your day will feel. You want to feel good in your body comfortable, free, and at ease. You want to be able to step outside without overthinking every little thing.
You’re not chasing some perfect version of yourself. You’re just trying to reconnect with the version of you that feels most like you.
And the beautiful thing is that you don’t have to do it alone.
What' You’ll Gain
✔ Simple mindset shifts you can use in real-life moments like when you're panicking before an event or trying on a wig for the first time.
✔ Supportive strategies to calm the anxiety, stop spiraling, and ground yourself when hair loss feels overwhelming.
✔ Gentle practices that help you feel more in control, even when your hair feels out of your hands.
✔ Guidance for navigating hard conversations, social situations, and the moments you don’t talk about out loud.
✔ Real-life coping tools to manage the emotional ups and downs not just on the “good hair” days.
You deserve support that meets you where you are without judgement.
Imagine this…
You’re getting dressed, and for once you’re not calculating which outfit will draw attention away from your hair. You’re not rehearsing what you’ll say if someone comments on it, and you’re not standing in front of the mirror scanning for what’s missing.
Instead, you feel a sense of ease. You’re grounded, clear, and comfortable in your own skin. When you catch your reflection, you don’t flinch — you simply think, “There I am.”
In that moment, you finally feel like yourself again. Not the version from before the hair loss, and not the version you thought you had to fight to “get back to,” but the version of you who feels whole exactly as she is today.
That’s the kind of transformation we create at Hair Loss Bonita: helping you live without hiding and feel truly seen — especially by the person in the mirror.
Meet YoMo
My name is Yomarie “YoMo” Castellano. I am a certified life coach, a proud Latina, and a woman who has lived with hair loss for more than a decade.
When my hair first started thinning, I searched for someone who could understand the fear, the grief, and the constant second-guessing that consumed me. I couldn’t find her.
So I became her.
I created Hair Loss Bonita for women who are still searching — the ones who are hiding, hurting, and wondering if they will ever feel like themselves again.
Hair loss is about more than hair. It reshapes confidence, intimacy, identity, and the way you move through the world. I want you to know that you are not broken, and you don’t have to go through this alone. This is a place where you will be seen and supported, and where you will be reminded that your beauty and worth were never tied to your hair.
Services
1:1 Confidence Coaching
For women who are done hiding and ready to live fully again.
✔ Emotional support + mindset tools tailored to your journey
Community (Coming Soon)
A brave, supportive space where you don’t have to explain yourself because we already get it.
Client Love
“Someone like me who is facing a cancer diagnosis, I felt overwhelmed by the amount of change my mental and physical state would be able to endure. YoMo helped me realize I could, and how and what I could do. She educated me on the how and the inner love I was forgetting to have for myself.”
Patricia C.
“YoMo, thank you so much for offering this program and being the BIGGEST light through Hair Loss Bonita! Seriously, I'm so grateful to have you in my corner and life!"
Meghan W.
“Before I embarked on this coaching journey with Yomo, I felt so stagnant and controlled by my hair loss and the negativity that I associated with it. Throughout this journey with Yomo, I was able to transform my mindset, grow my confidence, and overall happiness.”
Jamie L.
Please remember that you are not broken, not being dramatic, or vain. You’re navigating something most people don’t understand and you deserve support that actually sees the whole you.
You are navigating something most people will never fully understand, and you deserve support that truly sees you. Whether your hair loss is from alopecia, stress, PCOS, postpartum changes, or cancer treatment, you are not alone. You don’t have to keep shrinking yourself to fit in.
This can be the moment you begin reclaiming your confidence, your joy, and your life.
