Hair loss has changed how you see yourself. Let’s change that back.
Hair Loss Bonita helps women rebuild confidence, identity, and joy through coaching, community, and support from someone who’s been there.
Created by a woman who’s lived it. Backed by 12+ years of experience. Rooted in real compassion.
FEATURED IN
Does This Feel Familiar?
You’ve stopped posing for photos because it just doesn’t feel like you anymore. You catch yourself avoiding mirrors, not wanting to see the changes staring back at you. When you scroll through old pictures, you barely recognize the woman you used to be.
You try to brush it off and you tell yourself it’s not a big deal. But the truth is that it is bothering you more than you’d like to admit.
What you really want is to feel like yourself again. You want to wake up without hair loss deciding how your day will feel. You want to feel good in your body — comfortable, free, and at ease. You want to be able to step outside without overthinking every little thing.
You’re not chasing some perfect version of yourself. You’re just trying to reconnect with the version of you that feels most like you.
And the beautiful thing is that you don’t have to do it alone.
What' You’ll Gain
✔ Simple mindset shifts you can use in real-life moments like when you're panicking before an event or trying on a wig for the first time.
✔ Supportive strategies to calm the anxiety, stop spiraling, and ground yourself when hair loss feels overwhelming.
✔ Gentle practices that help you feel more in control, even when your hair feels out of your hands.
✔ Guidance for navigating hard conversations, social situations, and the moments you don’t talk about out loud.
✔ Real-life coping tools to manage the emotional ups and downs not just on the “good hair” days.
You deserve support that meets you where you are.
Imagine this…
You’re getting dressed, and for once, you’re not calculating which outfit will draw attention away from your hair.
You’re not rehearsing what you’ll say if someone comments on it.
You’re not scanning the mirror, looking for what’s missing.
Instead, there’s a sense of ease. You feel grounded, clear,
and at home in your body. You catch your reflection and don’t flinch.
You just think, “There I am.”
You finally feel like yourself again.
Not the version from before the hair loss.
Not the version you thought you needed to “get back to.”
But the version who feels whole now as she is, not in spite of it.
That’s the kind of transformation we support at Hair Loss Bonita.
It’s deep work that helps you come home to yourself. Showing up in your life without hiding. Feeling seen especially by the person in the mirror.
Meet YoMo
Hi, I’m Yomarie “YoMo” Castellano, a certified life coach for women with hair loss. I know what it’s like to lose your hair and feel like you’re losing yourself too.
When I started noticing the thinning, I searched for someone who understood the fear, the grief, the shame, and the constant second-guessing I was feeling but I couldn’t find her. So I became her.
And I created Hair Loss Bonita for the women who are still searching, the ones hiding, hurting, and wondering if they’ll ever feel like themselves again.
After living with androgenic alopecia for over 12 years I can tell you that hair loss isn’t just about hair. It touches everything from identity, confidence, intimacy, and the way you move through the world.
Please know that you’re not broken and you don’t have to go through this alone.
This is a place where you’ll be seen, supported, and reminded that your beauty, worth, and power were never tied to your hair.
Services Snapshot
1:1 Confidence Coaching
For women who are done hiding and ready to live fully again.
✔ Emotional support + mindset tools tailored to your journey
Community (Coming Soon)
A brave, supportive space where you don’t have to explain yourself because we already get it.
Client Love
“Someone like me who is facing a cancer diagnosis, I felt overwhelmed by the amount of change my mental and physical state would be able to endure. YoMo helped me realize I could, and how and what I could do. She educated me on the how and the inner love I was forgetting to have for myself.”
Patricia C.
“YoMo, thank you so much for offering this program and being the BIGGEST light through Hair Loss Bonita! Seriously, I'm so grateful to have you in my corner and life!"
Meghan W.
“Before I embarked on this coaching journey with Yomo, I felt so stagnant and controlled by my hair loss and the negativity that I associated with it. Throughout this journey with Yomo, I was able to transform my mindset, grow my confidence, and overall happiness.”
Jamie L.
Please remember that you are not broken, not being dramatic, or vain. You’re navigating something most people don’t understand and you deserve support that actually sees the whole you.
Whether your hair loss is from alopecia, stress, PCOS, postpartum changes, or cancer treatment…
You are not alone, and you don’t have to hide anymore.
Let this be the moment you stop shrinking and start reclaiming your confidence, your joy and yourself.
