I’m YoMo Castellano.

A woman stands on the beach, smiling as she plays with her thin curly hair. She wears a red off-the-shoulder dress, and the soft sunlight reflects on the ocean behind her. This image captures confidence, natural beauty, and peaceful seaside moment.

I’m passionate about walking with you through your hair loss journey—helping you reclaim your confidence, embrace your beauty, and thrive with the kind of support that truly transforms.

This is Personal

My hair loss journey didn’t happen overnight. With Androgenic Alopecia, my hair slowly thinned out over the past 11+ years. It wasn’t a sudden shock but a gradual process that often left me feeling like I couldn’t breathe. As I searched for answers and a community that truly understood the challenges of hair loss, I realized something was missing—there wasn’t enough representation for women like me. I couldn’t find a space where I felt seen or connected, where my experience was reflected in the conversations around hair loss.

That’s why I created Hair Loss Bonita—to offer a brave and safe space where all women, regardless of background or hair loss type, can feel seen, held, and supported. I know firsthand how isolating this journey can feel, but I’m here to remind you: your beauty, your worth, and your strength are always there.

What I Do?

A woman with thin curly hair stands with her back to the camera, wearing a red off-the-shoulder dress while looking out at the ocean. The soft sunlight creates a serene glow, symbolizing confidence, and beauty for women navigating hair loss.

At Hair Loss Bonita, I help women like you rediscover their inner power, build confidence, and take control of their hair loss journey. Whether you’re just starting out, or years into your journey, I’m here to provide support, guidance, and community.

Through personalized coaching, I walk beside you every step of the way as we break down societal pressures and challenge the narratives that no longer serve you. You’ll learn to embrace your true self—whether that’s with wigs, toppers, or your natural look.

How I Connect With Your Journey

A woman with curly hair walks along the beach, wearing a red off-the-shoulder dress. She looks down, gently holding her dress as the waves touch her feet. The scene symbolizes confidence, beauty, and empowerment for women with hair loss.

Growing up between humble beginnings in the projects of San Juan and Milwaukee, resilience was something I learned early. After navigating my own journey through Androgenic Alopecia for over a decade and five years of sobriety after 17 years of alcohol abuse, I’ve come to understand the immense strength we have within us—even when life throws us curveballs.

I became a Certified Life Coach because I know how hard this journey can be, and I’m passionate about helping women like you face hair loss with courage. Through my own experience, therapy, and self-discovery, I realized our worth goes so far beyond hair or appearance. We are more than what we’ve lost.

What Working with me is Like

When we work together, here’s what you can expect:

Rediscover your strength. I’ll help you reconnect with your inner resilience, so you can walk through life with confidence again.

Challenge self-doubt and societal pressures. We’ll break free from the narratives that have been holding you back, and redefine beauty on your own terms.

Join a supportive community. Through my coaching and the Hair Loss Bonita Social Club, you’ll connect with other women who understand exactly what you’re going through.

Build confidence in your choices. Whatever path you choose, you’ll feel confident and empowered in every step, knowing it’s right for YOU.

Embrace your true self. You’ll learn to celebrate your beauty—hair or no hair.

About

Hair Loss Bonita is a brand and movement. Born out of my own search for community and representation, it has grown into a space where women come together to reclaim their confidence, break down stigmas, and own their beauty.

In 2020, as my hair loss became more visible, I noticed a lack of representation in the conversations around female hair loss—especially for Latinas. I didn’t see my story reflected anywhere. That’s why I created Hair Loss Bonita, to fill that gap and build a community where women from all backgrounds can feel understood and supported.

Our mission is to provide a space where women can reclaim their confidence, challenge the stigmas around hair loss, and embrace the freedom of choosing their own path—whether through wigs, toppers, or going natural.

Here, we dive deep. We talk about the ups and downs of hair loss, and we work together to rebuild your sense of self from the inside out.

Let’s Walk This Journey Together

You’re stronger than you think. You’re ready to stop letting hair loss define you and start living confidently, exactly as you are.

Why Choose Hair Loss Bonita?

A woman in a red dress confidently walks through a crowd, holding her wig and smiling. People around her capture the moment on their phones, symbolizing empowerment, confidence, and community support for women with hair loss.

Personal Experience & Expertise
I’ve been through it myself. I understand how hard this journey can be, and I know how to help you come out stronger.

More Than Just Hair
This is about emotional healing, confidence building, and self-love. Hair Loss Bonita focuses on rebuilding your confidence from the inside out.

Community & Support
You don’t have to do this alone. With personalized coaching and a community of women who understand this journey, you’ll find the support you’ve been looking for.

My Invitation to You

You deserve to feel beautiful, confident, and empowered—no matter where you are in your hair loss journey. I’ll be here to guide you every step of the way, but remember, the power to transform has always been within you.

A group of eight women sit and stand together, smiling brightly for the camera. They wear stylish dresses, with a yellow floral backdrop. This image conveys a sense of community, celebration, and support for women navigating hair loss.