Hair Loss Bonita

A Brave and Supportive Space for Women Navigating Hair Loss

A joyful woman with thinning curly hair smiles by the ocean at sunset, wearing an off-the-shoulder red patterned dress. She stands on a rocky beach with waves in the background, capturing a moment of happiness and natural beauty by the sea.

You don’t have to wait to feel whole again. Whether you’ve just started noticing changes or have been on this journey for years, your confidence is still within reach. At Hair Loss Bonita, we offer coaching, resources, and community to help you step fully into your power—on your terms, with or without hair.

You deserve to feel seen and supported. Let’s start today, because your story doesn’t end with hair loss—it begins here.

Take the first step now—your confidence is waiting.

FEATURED IN

Hi, I’m YoMo Castellano, and I’ve been where you are.

A joyful woman with thinning hair smiles brightly, holding her hand to her face. Her slicked-back hair reveals her natural beauty and confidence. This image highlights empowerment and self-love for women experiencing hair thinning and hair loss.

When you first notice the thinning, the shedding, or the patches, it feels like the ground shifts beneath you. You start questioning how you look and even who you are. I get it because I’ve been there too. After navigating over 11 years of hair loss (Androgenic Alopecia), I created Hair Loss Bonita for women like you—a place where you can feel seen, understood, and supported.

Hair loss doesn’t take away from your beauty or your worth. You don’t need fixing. You need a reminder of the powerful, confident woman you’ve always been. Let’s rediscover that strength together.

You are Not Alone - This Community is Your Safe Space

Hair loss can feel lonely, but you don’t have to face it alone. Whether you’re at the start of your journey or deep in the process, Hair Loss Bonita is a community where women come together to share, uplift, and grow. Here, we celebrate every woman’s unique story, because every story matters.

We believe in one thing: You are still YOU. Hair loss doesn’t define you, and it doesn’t get to dictate how you feel about yourself. Let’s walk this journey together, hand in hand. Your confidence and power are waiting to be reclaimed.

What Makes Hair Loss Bonita Different?

Hair loss is never just about hair. It’s about you. Who you see in the mirror. The stories you tell yourself.

Here’s what we do differently: we show up for you as you are. Wigs, toppers, bare head—it’s all part of your story. There’s no “right” way to go through this. There’s only your way. And that’s the way we honor.

I’ve walked this path too. With over 11 years of navigating hair loss myself, I understand the struggles with identity and self-image. I’m here not just as a coach, but as someone who truly gets it and can guide you through.

It’s more than just hair. This journey is about how you feel within. We focus on rebuilding your emotional resilience and rediscovering the confidence that’s always been inside you.

You make the choices. There’s no right or wrong way to handle hair loss. it’s all about what feels right to YOU. Whether you want to wear wigs, toppers, or nothing at all, it’s your choice—and we’ll support you 100%.

Are You Ready To
Step into Your Power?

Imagine walking into a room, not worrying about what others think, but knowing deep down that you are more than enough—exactly as you are. You’ve stopped hiding, and you’re no longer waiting for the perfect moment. You know that your worth isn’t tied to your hair, and you feel truly confident in your own skin.

That’s the transformation waiting for you here at Hair Loss Bonita. Your time is now. Let’s take this step together.

What Our Clients Are Saying

“Someone like me who is facing a cancer diagnosis, I felt overwhelmed by the amount of change my mental and physical state would be able to endure. YoMo helped me realize I could, and how and what I could do. She educated me on the how and the inner love I was forgetting to have for myself.”

Patricia C.

“"YoMo, thank you so much for offering this program and being the BIGGEST light through Hair Loss Bonita! Seriously, I'm so grateful to have you in my corner and life!"

Meghan W.

“Before I embarked on this coaching journey with Yomo, I felt so stagnant and controlled by my hair loss and the negativity that I associated with it. Throughout this journey with Yomo, I was able to transform my mindset, grow my confidence, and overall happiness.”

Jamie L.

Work With Me

Personalized coaching to help you rebuild your confidence and live boldly.

Two women stand side by side on a beach, smiling warmly. One wears a white dress, the other a yellow dress. The ocean and sandy shore create a peaceful backdrop, representing confidence, support, and empowerment for women on their hair loss journey.

1:1 Coaching To Rebuild Your Confidence

I offer personalized 1:1 coaching sessions that are tailored to your journey. Whether you’re just starting to navigate hair loss or have been on this path for a while, my sessions focus on building emotional resilience, rediscovering your inner strength, and making decisions that feel true to you.

This isn’t just about hair—it’s about reclaiming your confidence and stepping into your full power. Let’s start this transformation together.

Three women stand close together on a beach at sunset, smiling and embracing. They wear flowy dresses in red, pink, and white. The ocean and sunset create a peaceful backdrop, symbolizing community, support, and empowerment for women with hair loss.

Hair Loss Bonita Social Club: Your Community Support

Imagine a place where you don’t have to explain yourself, where the women just get you—because they’re on the same journey. That’s what the Hair Loss Bonita Social Club is all about. It’s coming soon, and it’s going to be a space where you can show up fully, share your story, and feel completely supported.

Want to be the first to know when the doors open? Join the HLB email list to get in on the inside scoop.

Frequently Asked Questions

  • If you’re a woman experiencing hair loss—whether from alopecia, postpartum changes, illness, or stress—and you’re ready to feel confident and empowered again, this is for you. Together, we’ll focus on rebuilding your self-worth and emotional resilience so you can step into your life with confidence.

  • No worries! Whether you’re just beginning your search for wigs or toppers or choosing to go without, I’m here to guide you on how to wear them confidently and feel empowered in your choice. It’s about finding what works for you and embracing it fully, with support at every step.

  • No. We support all women navigating hair loss, no matter the cause. Your experience is unique, and we’re here to help you regain your confidence and embrace your journey, no matter what it looks like.

A group of eight women sit and stand together, smiling brightly for the camera. They wear stylish dresses, with a yellow floral backdrop. This image conveys a sense of community, celebration, and support for women navigating hair loss.